photo@ Pinelopi Gerasimou
ΕΛΕVSIS: arrival of a notable someone | person, thing or event
Synonyms: advent, arrival, appearance, emergence, materialisation, surfacing,
occurrence, dawn, birth, rise, coming, looming, nearing, advance, embodiment
One of the five most important sacred cities of antiquity, the city of the Elefsinian Mysteries and birthplace of Aeschylus, Elefsina – thanks to its natural port and strategic location, 21 km west of Athens, in the Thriassian Plain, the northwesternmost tip of the Saronic Gulf – was transformed from the 19th century onwards into the productive engine of Greece and one of its largest industrial centers. The signs of industrialization are prominent on the body of the city, affecting it and often building the perception of a place that keeps its cultural wealth well guarded, like a timeless mystery.
The image of Elefsina as a city that has been hit hard by industry, remains dominant in public perception. 2023 ELEVSIS European Capital of Culture seeks to unveil the invisible side of Elefsina, marking a new era for the city and its transition to a new model of development, focusing on its dynamic cultural assets.
2023 ELEVSIS European Capital of Culture:
Fostering and development of the tangible and intangible Economy of the city through culture and research.
The European Capital of Culture as an institution focuses on highlighting the richness, diversity, and common aspects of European cultures, seeking to reinforce ties and mutual understanding between European Citizens. It also aims at the revelation and development of the tangible and intangible Economy of a city via the interventional contribution of Art, Culture and Research. With these main principles as a guideline, 2023 ELEVSIS focuses on four strategic objectives: Culture, People, City, Environment.
For further information about the artistic vision and strategic objectives click here: https://bit.ly/3ch09Kr
2023 ELEVSIS: An ancient writing returns
The change in the spelling of the company name is based on a dominant type of writing, where the Latin U is replaced by the ancient Latin V, the inverted Greek L (Λ). In this way, the coexistence of the Upper and the Underworld is recalled, which was a key feature of Elefsinian mythology. Eliminating all possible difficulties and confusions in pronunciation, the choice of V creates a global and indisputable sound identity of Elefsis, strengthening its international character, which is one of the main goals of the European Capital of Culture. Besides, V, which was the main writing almost until the 14th century before the appearance of U, was used frequently in the place of Y in ancient and modern inscriptions.
Finally, the choice to put the date before the name wants to emphasize the momentousness of the event. Through the definition of when in history, an attempt is made to engrave historically the time where the remarkable event took place (2023 AD), followed, of course, by where it happened, which “seals” critically the time: 2023 ELEVSIS.